Combining Data for a Clearer Picture
Sometimes, you need both the 'what' and the 'why' to get the full story. That's where panels and mixed-method research come into play, combining the best of quantitative and qualitative data for a truly holistic view.
What is Panel & Mixed Method Research?
Panel research involves gathering data from a pre-selected group of participants over time. Mixed methods research combines qualitative and quantitative approaches, so you can measure what is happening and also understand why it is happening.
Our Methods
Types of Panels
Consumer Panels
We use panels of consumers to provide insight on products, services, and consumer behaviors.
B2B Panels
We use panels of business professionals to provide valuable industry insights.
Healthcare Panels
We use panels of physicians, patients, and other health professionals to gain insights into healthcare.
Specialized Panels
We create niche panels for gamers, students, travellers and other specific groups.
Panel Management
Recruitment
We use both open and closed recruitment methods to build diverse, representative panels.
Incentive Management
We offer strategic incentives to ensure consistent participation and quality responses.
Panel Profiling
We collect and analyze demographic, psychographic, and behavioral data for precise targeting.
Data Collection Methods
Online Methods
- • Online Surveys
- • Mobile Apps
- • Interactive Activities
- • Behavioral Tracking
Longitudinal Studies
- • Trend Panels
- • Cohort Studies
- • Diary Studies
- • Usage Studies
Mixed Methods
- • Sequential Explanatory
- • Sequential Exploratory
- • Concurrent Mixed Methods
- • Embedded Design
Advanced Methods
Technology-Driven Methods
- • Eye Tracking Studies
- • Mobile Ethnography
- • Geo-Fencing
- • AI-Driven Analytics
Custom Studies
- • Multi-Country Studies
- • Hybrid Approaches
- • Concept Testing
- • Market Segmentation
Advantages
- • Provides comprehensive understanding
- • Offers statistical and rich insights
- • Uncovers trends and causes
- • Enables deeper analysis
- • Provides complete market view
Limitations
- • Panel attrition and drop off
- • Requires dual expertise
- • Complex implementation
- • Sample representation issues
- • Resource intensive
Business Benefits
- • Data-driven strategies
- • Long-term campaign tracking
- • Optimized product development
- • Complete information base
- • Multi-perspective insights
Why Choose Us?
We are experts at combining the power of both qualitative and quantitative methods, while carefully managing panel-based research, so you get the best of both worlds. Our team has extensive experience in both approaches, and will work with you to create the optimal research plan that brings you impactful results.