Logistics and Supply Chain Market Research Services

Logistics research requires reaching decision-makers across multiple stakeholder groups — shippers (manufacturers, retailers, e-commerce companies), carriers (trucking, rail, ocean, air), freight forwarders and brokers, warehouse operators, third-party logistics providers, and technology vendors. Each group has distinct perspectives, decision-making processes, and research requirements. Our approach combines quantitative surveys with logistics and supply chain professionals through B2B panels and industry association partnerships, CATI interviews for reaching senior logistics executives and supply chain decision-makers, and in-depth interviews with industry experts and technology innovators. We conduct research across all modes of freight transportation — road, rail, ocean, air, and intermodal — and across all segments of the logistics value chain, reflecting the integrated nature of modern supply chains. Our research design accounts for regional differences in logistics infrastructure, regulation, and market maturity.

Each logistics research project is tailored to the client's specific needs — whether understanding shipper carrier selection criteria, evaluating demand for new warehousing services, assessing technology adoption in logistics operations, or measuring brand perception among logistics buyers. We design research that captures both the strategic perspectives of senior executives and the operational realities of logistics professionals managing day-to-day supply chain execution.

The freight transportation market is complex, fragmented, and undergoing significant change. JoveWhizz conducts research across all major freight modes — trucking, rail, ocean, air, and intermodal — covering shipper behaviour, carrier performance, rate dynamics, and service expectations. Our trucking research covers full truckload, less-than-truckload, parcel, and specialised freight segments, examining carrier selection criteria, service quality perceptions, and technology adoption among carriers and shippers across North America, Europe, and other major trucking markets. Our ocean freight research addresses carrier reliability, rate volatility, digital booking platform adoption, and the impact of regulatory changes on shipping markets. Air freight research covers the specific needs of time-sensitive and high-value goods shippers. We research the growing integration of multimodal and intermodal solutions and shipper preferences for different transport modes based on cost, transit time, reliability, and sustainability criteria. In emerging markets, we research logistics infrastructure development, cross-border trade facilitation, and the growth of organised freight markets.

Last-mile delivery is the most visible and often the most challenging segment of logistics, shaped by rising consumer expectations, urban congestion, labour availability, and sustainability requirements. JoveWhizz researches the last-mile delivery market across B2C (parcel delivery, food delivery, grocery delivery) and B2B segments. We research consumer expectations for delivery speed, timing windows, communication, and returns handling, and how these expectations vary by market, demographic, and product type. We study carrier performance and customer satisfaction in last-mile delivery across different service providers and delivery models. Our research covers the adoption of last-mile technology solutions including route optimisation, real-time tracking, delivery management platforms, and customer communication tools. We also research the emergence of alternative last-mile delivery models including crowd-shipping, autonomous vehicles, cargo bikes, and locker networks. In dense urban markets in Asia and Europe, we research the specific challenges and innovations in last-mile delivery. In North America, we research the impact of e-commerce growth on parcel delivery networks and carrier capacity.

The third-party logistics market encompasses a wide range of outsourced logistics services from basic transportation and warehousing to complex supply chain management and fourth-party logistics arrangements. JoveWhizz researches the 3PL/4PL market from both the shipper and provider perspectives. From the shipper side, we research outsourcing intentions, service provider selection criteria, satisfaction with current 3PL relationships, and willingness to adopt more integrated logistics partnerships. From the provider side, we research market positioning, service portfolio development, technology investment priorities, and customer relationship management. Our research covers the full spectrum of 3PL services including dedicated contract carriage, value-added warehousing, cross-docking, packaging and labelling, reverse logistics, and supply chain consulting. We research the growing demand for end-to-end supply chain solutions and the emergence of 4PL and lead logistics provider models. Our research also addresses the specific logistics needs of different industry verticals — retail and e-commerce, automotive, pharmaceuticals, food and beverage, industrial manufacturing, and high-tech — and the evolution of vertical-specific logistics solutions.